How company saved EUR 68.000 with Open Loyalty mobile app
In 2023, EQUIVA initiated its digital transformation, swapping a paper-based loyalty card for a mobile app designed to foster emotional connections and engage members more effectively.
The team introduced a multi-faceted loyalty program featuring achievement-oriented and transaction-based campaigns, along with tiered benefits. Simultaneously, they seamlessly integrated loyalty mechanisms into the current tech infrastructure—incorporating point-of-sale systems, customer data platforms, newsletters, e-commerce platforms, and the mobile app.
In only three months the team achieved 23% higher
average transaction value and 42% higher
average number of transactions.Read the full EQUIVA mobile loyalty case study