In this video, Dominik Olejko, Customer Experience & Loyalty Expert with a strong background at major retail brands (e.g. Decathlon, IKEA, H&M) shares a framework for building emotional connections and reveal practical testing ideas that drive engagement and revenue.
What You'll Learn
- The Loyalty Pyramid: Understand the framework for building deep customer loyalty that moves beyond transactional rewards to emotional and social connections, which are key to long-term CLV growth.
- Actionable Testing Ideas: Discover practical, real-world examples for testing loyalty mechanics, including dynamic points, customized tiers, and smarter referral programs that can be implemented right away.
- The Power of Gamification: Learn how gamification acts as a powerful lens to drive engagement and create a "fun" experience that keeps customers coming back for more, while also opening the door to new business opportunities.
- Future-Proofing Your Strategy: Gain insights into the future of loyalty, including the role of AI, real-time personalization, and data transparency in building a modern, effective program.
Who Should Attend
This event is for marketing and business leaders who are serious about turning their loyalty programs into a key revenue driver.
