In this video, we will guide you through the good, the bad, and the ugly of leaderboard design.
You'll learn:
- 𝗧𝗵𝗲 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗗𝗿𝗶𝘃𝗲𝗿𝘀: We'll dive into how leaderboards tap into the human desire for competition and social comparison.
- 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀: See how successful brands like Duolingo and Nike Run Club use leaderboards to foster community and drive sales.
- 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲𝘀 & 𝗣𝗶𝘁𝗳𝗮𝗹𝗹𝘀: Discover the benefits, such as driving desired behaviors and rewarding top members, while also learning how to avoid common mistakes like demotivating less-active customers and creating "leaderboard fatigue".
- 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀: Get actionable tips on how to implement effective leaderboards, including segmentation, transparency, and integrating them with other gamification elements.
We will explore successful real-world examples from brands like Duolingo, Nike Run Club, and GoodLood to show the versatility of this mechanic.
