In this video, we will guide you through the good, the bad, and the ugly of leaderboard design.
You'll learn:
- ๐ง๐ต๐ฒ ๐ฃ๐๐๐ฐ๐ต๐ผ๐น๐ผ๐ด๐ถ๐ฐ๐ฎ๐น ๐๐ฟ๐ถ๐๐ฒ๐ฟ๐: We'll dive into how leaderboards tap into the human desire for competition and social comparison.
- ๐ฅ๐ฒ๐ฎ๐น-๐ช๐ผ๐ฟ๐น๐ฑ ๐๐
๐ฎ๐บ๐ฝ๐น๐ฒ๐: See how successful brands like Duolingo and Nike Run Club use leaderboards to foster community and drive sales.
- ๐๐ฑ๐๐ฎ๐ป๐๐ฎ๐ด๐ฒ๐ & ๐ฃ๐ถ๐๐ณ๐ฎ๐น๐น๐: Discover the benefits, such as driving desired behaviors and rewarding top members, while also learning how to avoid common mistakes like demotivating less-active customers and creating "leaderboard fatigue".
- ๐ฃ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฎ๐น ๐๐ฒ๐๐ถ๐ด๐ป ๐ฃ๐ฟ๐ถ๐ป๐ฐ๐ถ๐ฝ๐น๐ฒ๐: Get actionable tips on how to implement effective leaderboards, including segmentation, transparency, and integrating them with other gamification elements.
We will explore successful real-world examples from brands like Duolingo, Nike Run Club, and GoodLood to show the versatility of this mechanic.
