Loyalty Program Gamification that Builds Skills and CLV

Why it's important

Traditional points-and-discount schemes buy transactions; they don’t build loyalty. In this premiere we sit down withone of Europe’s leading gamification strategists, to unpack a new playbook:

• Progress > Prizes – celebrate skill growth, not one-off wins
• Identity & Mastery – turn members into high-agency collaborators
• Cost-smart Design – more emotional stickiness, zero race-to-the-bottom budgets
• Real-world cases: wine retail, DIY, luxury auto & more

Who should attend

CMOs, loyalty & CRM leads, product managers, CX designers: anyone building long-term loyalty.