3 Loyalty and Gamification Tests to Boost CLV

In this video, Dominik Olejko, Customer Experience & Loyalty Expert with a strong background at major retail brands (e.g. Decathlon, IKEA, H&M) shares a framework for building emotional connections and reveal practical testing ideas that drive engagement and revenue.
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August 19, 2025
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In this video, we dive deep into how gamification can boost engagement and drive real revenue for your business. We share a framework for building emotional connections with your customers and reveal practical, real-world examples of how dynamic points, personalized tiers, and smart referral programs can directly impact your bottom line.


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About the speakers
Customer Experience & Loyalty Expert with a strong background at major retail brands (e.g. Decathlon, IKEA, H&M) in omnichannel, customer experience, customer insights, CRM, and loyalty programs across diverse sectors: sports, home furnishing, and fashion retail.
An expert in loyalty & gamification, Irek Klimczak is Open Loyalty’s Content & Community Lead and fosters a passion for engaging audiences and building relationships.
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