Loyalty Builders
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Loyalty Program Gamification that Builds Skills and CLV

Traditional discount schemes buy transactions; they don’t build loyalty. In this premiere we sit down with Roman Rackwitz, one of Europe’s leading gamification strategists, to unpack a new playbook.
Roman Rackwitz
Roman Rackwitz
Non-Skinnerian Gamification Expert
Irek Klimczak picture
Irek Klimczak
Content & Community Lead
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Recent update
June 4, 2025
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Related Resources:

  1. Intrinsic Design Manifesto
  2. A Theory of Fun - Raph Koster
  3. Flow - Mihaly Csikszentmihalyi

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About the speakers
Roman Rackwitz
Roman Rackwitz
Non-Skinnerian Gamification Expert
Roman specializes in solving the loyalty gap and Gamification challenges for any business that understands the difference between 'bribing' employees and customers to stay, or motivating them to stay.
Irek Klimczak picture
Irek Klimczak
Content & Community Lead
An expert in loyalty & gamification, Irek Klimczak is Open Loyalty’s Content & Community Lead and fosters a passion for engaging audiences and building relationships.
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