API-first loyalty
Turn loyalty programs into lasting habits – and keep members coming back
Global enterprises use Open Loyalty to build behavioral mechanics that compound over time: more frequency, higher AOV, lower churn – without discounting margin away or rebuilding the stack from scratch.
19,700
Campaigns yearly
530
Markets using Open Loyalty
35
Gamified loyalty experts in the team
The problem
Why most loyalty programs don't pay off
Most programs reward transactions but don't change behavior. The gap isn't the tool.
The single-visit trap
Customers are too busy to remember brands. But they remember habits. Gamification allows you to drive specific behaviors so customers keep engaging with your brand and products.
Open Loyalty clients
80%+ of EQUIVA revenue driven through loyalty
3x purchase frequency for limango using streaks and challenges – without leaking margin
The expertise gap
Most platforms give you software and walk away. No one actively manages behavioral interventions, reads the data, or intervenes before members go silent.
With Open Loyalty
35 loyalty experts embedded in client programs – strategy, support, QBRs
400+ programs worth of applied intelligence brought to every engagement
The ROI proof gap
Most loyalty professionals can't prove ROI to secure budget. Data is either incomplete or siloed, meaning hours of work to create a report useful for the CFO.
With Open Loyalty
Open analytics cross-check member and program data with your CRM, eCommerce and ERP
Outcome-first partnership we align on long-term goals before, during, and after program launch
The platform
One engine.
Built for your whole team.
CTOs get enterprise-grade reliability and security.
Zero-friction integration with your existing stack. No rip-and-replace. We've seen clients migrate from Oracle, Salesforce, and custom solutions in under 4 months – while running both systems in parallel.
- REST API with <120ms avg response at 99.99% uptime
- Ingest data with an API-ready custom event builder
- 24/7 issues monitoring with dedicated tech support
- Full data separation with independent instances
1{
2 "event": {
3 "type": "RunTraining",
4 "customerData": {
5 "email": "john.smith@example.com",
6 "loyaltyCardNumber": "1234-5678-9123-4566-7890"
7 },
8 "eventDate": "2016-08-24 14:15:22T0100",
9 "body": {
10 "route": "1234-3456-7890",
11 "distance_km": 22.34,
12 "start_time": "2016-08-24 14:15:22T0100",
13 "end_time": "2016-08-24 15:35:57T0100",
14 "avg_speed_km": 9.3,
15 "score": 9.5,
16 "kcal": 1654,
17 "steps": 28749,
18 "avg_pulse_bpm": 111,
19 "max_pulse_bpm": 156,
20 "estimated_fluid_loss_ml": 1456
21 },
22 "eventId": "1234-3456-3456-2345"
23 }
24}CMOs get a no-code campaign builder.
Launch behavioral campaigns in minutes, not months. Your team controls the loyalty experience directly – no dev tickets required.
- No-code campaign builder – streaks, challenges, missions
- Real-time segment updates across all channels
- Pre-built gamification UI components for your branded app
- Loyalty support – validate your campaigns with seasoned experts
CPOs get future-proof components, ready to go live
Ship loyalty features in days, not quarters. Open Loyalty's modular SDK and pre-built components let your team own the product experience – without building the engine from scratch.
- Modular mechanics – points, tiers, streaks, badges, leaderboards, and more
- Full control over the front-end of each aspect of your campaign
- Webhooks + event stream for seamless and omnichannel integration
- Transparent roadmap, backed by experts in different industries
What Open Loyalty empowers enterprises with
Six reasons global enterprises choose Open Loyalty.
Behavioral habit design, enterprise-grade reliability, outcome-focused partnerships – and the applied intelligence from 100+ programs behind every one.
Habits instead of single visits
Gamified mechanics build behavioral loops that compound over time, replacing one-off activity spikes.
Margin growth, not margin erosion
Gamification replaces margin-eroding discounts with emotional mechanics that optimize program costs.
Plug in, don't rebuild
API-first and composable – connects to your existing stack in weeks, with no rip-and-replace and no dedicated loyalty engineering team.
A true enterprise partner – not a vendor with a helpdesk
We co-create – sharing roadmap direction, running strategy sessions, and embedding our experts into enterprise teams. Clients call it co-creation, not account management.
Thousands of campaigns and mechanics worth of intelligence
Every program feeds back into your strategy – playbooks, segmentation templates, and benchmarks that maximize the effectiveness of points, tiers, rewards, coupons, and more.
A partner for the long journey
Launching a program is just the start. Every collaboration involves technical and strategic optimization to adapt to the market’s needs – and ensure long-term success.
Measurable results from day one.
SwipeRx
Pharma B2B
67K → 260K members in 5 years • 45K pharmacies
Testimonials
What the buying
committee says
"I would recommend Open Loyalty for three reasons: platform flexibility, continuous improvement, and team quality."
Verena Pflug
Business Owner at limango GmbH
“The open API-first approach helped us transform extremely fast. In less than four months, we switched from paper cards to an app that works omni-channel.”
Fritze von Berswordt
Managing Director at EQUIVA GmbH
"My team finds it very easy to create campaigns. When we need to update the loyalty program, we don't have to invest much time."
Giuseppe Millea
CRM & Digital Manager at Henkel Italy
"We loved what the API had to offer. We can onboard anyone onto the platform and they're able to self-learn. We also really enjoy the support from the OL team."
Nicole Kusi
Product Manager at USSF
“I appreciate Open Loyalty's willingness to continue collaborating with us to further develop the platform.”
Sandra Martineau
Director of Loyalty & CRM at ALDO
What you can achieve
Outcomes first – and many mechanics to get there
Each business outcome maps to a set of gamified mechanics within Open Loyalty. Mix and match to fit your vertical, KPIs, and tech stack.
Increase purchase frequency
limango: 2.5 to 7.8 purchases/3 months
EQUIVA: 4.5 to 9.1 visits/year
Streaks
Visit, purchase, login, or custom streaks that trigger loss aversion.
Challenges & missions
Reward specific visit behaviors, not just transactions.
Rewards & coupons
Incentivize the next visit without discounting every order.
Grow basket size & AOV
limango: +41% AOV
EQUIVA: +23% AOV
Raqtan: improved basket value
Tiers & rank progression
Spend thresholds that encourage larger baskets for status.
Cross-category missions
Bundle mechanics that drive exploration and cross-sell.
Points & multi-wallet
Earn-and-burn with multiple currencies that rewards higher-value transactions.
Reduce churn & retain customers
dacadoo: 7× 30-day retention vs. industry avg
limango: 91% retention rate
Badges
Create a sense of achievement and progression with strong visual appeal.
Win-back & expiry nudges
Auto-triggered minimum-viable incentives for different segments.
Game of chance
Variable rewards with predictable cost that make every purchase exciting.
Boost acquisition via referrals
EQUIVA: €240K acquisition cost saved
Referral schemas
Multi-tier mechanics that turn members into acquisition engines.
Leaderboards & community
Incentivize the next visit without discounting every order.
Tiers & status
Aspirational status that members promote to their networks.
Shape the next AI product for loyalty.
Bring a real operational challenge. AI Labs turns it into a working prototype with loyalty data, AI engineers, and a clear path to product.
Together, we scope the use case, validate the opportunity, and turn the strongest ideas into AI capabilities that can become part of the Open Loyalty roadmap.
You bring the challenge
A process that does not scale, a verification gap, or an insight buried in loyalty data.
We co-develop it
Your team works directly with AI and loyalty engineers on scope, data, and success criteria.
Shared AI Labs project
Proven ideas can become AI Labs products, with founding-client roadmap influence kept.
Prototype your loyalty AI use case in 4-8 weeks
Share the problem, explore the use case, validate the opportunity, then scale or pivot.
Reliability & trust
A stable, proven partner – recognized and trusted
Not VC-dependent. Backed by a publicly listed group. Built to be the partner you're still working with in five years.
99.99%
Uptime SLA guaranteed
65 NPS
Across over 100 clients
75M+
Transactions/year
120ms
avg API response time
Part of OEX Group
15 operating companies in the group, positive EBITDA, and zero VC dependency.
Rock-solid security
Enterprise-grade certifications, independent client databases, and regular penetration testing.
Industry recognition
Validated by Gartner, Deloitte, and Google. Independently, and repeatedly.
Loyalty Success Team
Expert-led, not just software-powered
Every client gets a dedicated practitioner who has built programs for enterprise accounts matched by traits – high purchase frequency, technical readiness, and scale. We don't just onboard you – we work to earn your ROI.
Strategy Design
Your expert maps behavioral loops to your specific KPIs. We design the program around your margin goals – not a generic template.
Integration & Execution
Zero-friction API integration with your existing stack. EQUIVA went from paper cards to a live app in under 4 months.
Outcome Optimization
Your loyalty partner monitors the P&L dashboard, runs A/B experiments, and intervenes on churn signals – continuously. QBRs focused on ROI, not ticket status.
Experienced in industries such retail, QSR, sport, insurance, finance, entertainment and more - matched to your needs.
The Loyalty Intelligence Hub
Resources for every stage of your journey
Whether you're evaluating, launching, running, or optimizing – there's a resource built for where you are right now. All free to access.
2026 Loyalty Trends Report
170+ loyalty leaders surveyed. Understand where the market is heading before deciding on your program strategy. Benchmarks, investment priorities, gamification adoption data.
10 best gamification loyalty programs
Real KPI data from 10 programs across retail, QSR, sports, and fintech. Use these as design inspiration and success benchmarks before building your own mechanics.
Measure impact: prove ROI with these KPIs
A framework for tracking loyalty program performance across the full lifecycle – from baseline metrics pre-launch to incremental revenue attribution post-launch. Essential for CFO conversations.
Ultimate checklist: optimize loyalty program costs
Running a program that costs more than it returns? This checklist helps you identify reward cost leaks, reduce liability, and improve gross margin – without cutting program value.
Measure impact: prove ROI with these KPIs
A framework for tracking loyalty program performance across the full lifecycle – from baseline metrics pre-launch to incremental revenue attribution post-launch. Essential for CFO conversations.
Segmentation templates to boost customization
19 segmentation templates covering new users, high-value loyalists, at-risk churners, and cross-category explorers. Apply proven segmentation logic from limango and Equiva to your own program.
Measure impact: prove ROI with these KPIs
A framework for tracking loyalty program performance across the full lifecycle – from baseline metrics pre-launch to incremental revenue attribution post-launch. Essential for CFO conversations.
Ready to fix it?
Your program is leaking margin. Let's build something that doesn't.
The three problems – the single-visit trap, the expertise gap, the ROI proof gap – are solvable. We've done it across hundreds of programs.
Whether you're evaluating, mid-migration, or need to prove ROI to your CFO, we'll meet you where you are.
See it live
30-minute session with space for questions about your challenges
Book a demo