Open Loyalty highlighted in Gartner©’s Market Guide for Loyalty Program Vendors

Big news! Open Loyalty has been recognized in the 2025 Gartner© Market Guide for Loyalty Program Vendors as a Representative Vendor.

Being acknowledged by Gartner©, the world-class research and advisory firm, is a big milestone for us.

It underscores our relentless drive to build a loyalty and gamification engine that truly help brands attract and retain customers without hurting their profit margin.

What This Recognition Means to Us

We believe Gartner's recognition highlights our consistent growth and the power of our composable loyalty and gamification engine. Open Loyalty is built for modern, agile teams who need flexibility and speed. The mention also acknowledges our dedication to making enterprise-grade loyalty and gamification tools more accessible, adaptable, and seamlessly integrated with crucial marketing, product, and data workflows.

A massive thank you to our customers, partners, and incredible team for continually pushing us forward!

Understanding the Gartner Market Guide for Loyalty Program Vendors

The Gartner© Market Guide for Loyalty Program Vendors provides enterprise buyers with a crystal-clear overview of the loyalty software landscape. It's an essential resource for brands navigating the loyalty tech space, helping them understand:

• Key trends shaping loyalty
• Crucial features to look for in a loyalty platform
• Vendors worth your attention

It’s not a ranking or a competition. Instead, it’s a trusted guide for teams looking to build or enhance their loyalty programs with the right technology.

Inside the 2025 Gartner© Market Guide for Loyalty Program Vendors

The 2025 guide dives into how loyalty technology is evolving to meet ever-increasing expectations. While loyalty budgets remain stable, brands are under pressure to deliver more, especially when it comes to personalization and data utilization.

What's abundantly clear is that loyalty platforms are no longer just about rewards. Today, they're expected to:

• Integrate flawlessly with broader marketing tech stacks
• Support real-time engagement
• Help brands forge deeper, data-driven relationships

AI and self-service tools are reshaping how marketers operate, and flexible, modular platforms are gaining significant traction. If you’re exploring loyalty tech or refining your current setup, the guide offers invaluable insights into the capabilities that matter most right now—and what's on the horizon.

Further reading: Enterprise loyalty software buyer's guide

For an in-depth look at the loyalty journey – from platform research to program implementation, check the Loyalty software buyer's guide.

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