Gamified loyalty program software that turns one-time buyers into regulars.
Trusted by 100+ enterprise brands, generating $4B+ in revenue and 1B loyalty events every month.
Market Guide 2025 & 2026
4.8 / 5- G2 4.75 / 5
- ISO 27001 · ISO 9001 · GDPR
What do you want to fix?
Gamification Pick a mechanic
Challenge · Come back this month
Game · Spin the wheel
Leaderboard · Monthly
Badge · Foodie
Game · Scratch & win
Lottery · Monthly draw
Tiers · Silver → Gold
Referral · Bring a friend
Good morning, Sarah!
Your points balance
650
Current tier: Silver
3 purchases in 30 days
1 more purchase to unlock 500 bonus points
Only 2 days left to complete the challenge
Spin the wheel
1 free spin after your order
You won 2× points on your next order
Leaderboard · March
- 1Amy L.54,346
- 2Mike S.31,833
- 3Lena K.29,410
- 12You18,020
Top 3 get 100 extra points
Scratch & win
1 card after your app order
Added to your rewards
Monthly draw
1 ticket for every purchase
3 tickets · draw on May 31
You’re Silver
820 points to Gold
- Gold: free delivery
- Gold: early access to sales
Bring a friend
You both get 300 points
Badge unlocked: Foodie
You tried 3 new menu items
+200 points added
Rewards for you
Available
Free delivery
300 points
Gold tier
Sony headphones
2500 points
Build the habit, not a one-off reward. Set the behaviour you want, like 3 purchases in 30 days, and challenges, streaks, tiers and games make customers come back. Set them up in the admin panel or just ask your AI assistant through our MCP server.
3× higher purchase frequency at limango
New campaign Coffee lovers, double points
When should it run?
Who and what counts?
What do members get?
Describe a campaign in plain language and your AI assistant sets up the trigger, rules and effects through our MCP server, then launches it. No ticket to IT, no waiting for a release. Our loyalty advisors, former Loyalty Program Directors, recommend which ones to run.
+30% revenue per customer at EQUIVA
Keep your eCommerce, POS, CRM and app. Every feature is an API, and through the MCP server the AI agents in your CDP and marketing automation set up integrations with Open Loyalty themselves, so connecting systems is fast.
ALDO went live in 3 months, Heineken in 4
Anna K. · Gold
Now you know who buys your products in retail, what and how often.
AI data extraction and verification for receipts, photos and call recordings. Every purchase or interaction, online or in any store, becomes data in a customer profile through our API.
Points in seconds, no POS integration needed
Your AI assistant explains what you see in the charts and recommends what to do next. Say yes, and it sets the campaign up in Open Loyalty through our MCP server, in the AI tools your team already uses. Marketing, CRM and leadership work from the same picture and the same goal.
Works with Claude, ChatGPT and Cursor
Trusted by 100+ enterprise brands in 60 countries
Proven outcomes
Loyalty programs that pay for themselves.
Results our clients measure in revenue and purchase frequency, not in app downloads.
A gamified family loyalty program with status levels and points, built into one of Germany’s largest shopping clubs.
3x
higher purchase frequency
41%
increase in average order value
Badges, member-only coupons, and omnichannel points for one of Europe’s leading equestrian retailers.
30%
higher revenue per customer
2x
higher purchase frequency
Fan loyalty built into the official club app, from matchday check-ins to member-only rewards.
11%
higher matchday attendance
13.3%
higher spend per fan
EQUIVA · Retail
30% higher revenue per customer
Badges, member-only coupons, and omnichannel points for one of Europe’s leading equestrian retailers.
“The open API-first approach supported by the Open Loyalty model helped us to transform extremely fast.”
Fritze von BerswordtManaging Director, EQUIVAWhy Open Loyalty
More than a loyalty platform. A partner accountable for results.
Gamification that changes behaviour, a panel your team can run, AI that does the work, and online and offline sales in one program.
Gamified loyalty
Gamification that builds habits, not discount dependency.
Points and rewards, tiers, referrals, challenges and games bring customers back for the experience, not just the next coupon. Set up each one in minutes.
Explore all gamification mechanicsIn the app
Visit 3 times in March 2/3
1 more visit to unlock your free coffee.
Anna K. · member
2 480 points · 680 points to Platinum
Free delivery and early access unlocked
You won
Easy to manage
Run it from one panel. Prove it with loyalty analytics.
Your team launches campaigns without a developer and sees what loyalty earns, down to every product and tier. Proof for your CFO, not just engagement stats.
Revenue (USD)
163 835
↑ 7.19%
Loyalty cost (USD)
349.63
↑ 28.15%
Margin after loyalty
38.6%
↑ 1.19 pp
Revenue by SKU, last 30 days
Revenue by tier
Gold has the fewest members. Want a campaign to grow it?
AI-native
Manage loyalty with AI.
A dedicated MCP server is built into Open Loyalty. Ask the AI assistant your team already uses, and it gets done in your program.
Works withGold win-back weekend
Repeat purchases, Gold members
Campaign started in week 4. Want me to extend it to Silver members?
Anna K. · Gold
Notification sent through your CRM.
Steve AI by Open Loyalty
Connect offline and online sales with Steve AI.
Shoppers snap a receipt. Steve reads it, checks it and adds the points, with no POS integration project.
- PhotoOne photo of the receipt in your app or microsite.
- ReadSteve extracts the store, date, products and total with AI.
- CheckEvery receipt is verified before any points are given.
- SyncPoints and product data land in Open Loyalty automatically.
Loyalty advisory
More than software: guidance from former Loyalty Program Directors.
Business outcomes, not just software
A team that helps you design, launch and optimise a program that delivers real outcomes, from concept to execution.
Expertise that lowers risk
Proven gamified-loyalty know-how means lower implementation risk, better decisions and faster time to value.
Our advisors have led loyalty programs at
How you get started with Open Loyalty
Live in weeks, not years
A full program in 4–12 weeks, instead of 18–24 months of building in-house.
Your app, our engine
Your team or partner owns the member experience. We provide the loyalty engine, API and integration support.
Switch without starting over
We help you move members, points and tiers from your current loyalty platform.
ROI on your own data
Before you sign, we model the expected results with your numbers, ready for your CFO.
Pay for active members
Priced per active member, not your whole database. All features included, no API call fees.
Integrations
Works on top of the stack you already have.
API-first and composable. Open Loyalty plugs into your eCommerce, POS, CRM, messaging, apps and back office, without replacing anything.
Commerce
iOS
- Your website
- Kiosk & in-store
- Your ERP
- Booking engine
- Hotel PMS
- Your data warehouse
- Any system via API
Industries
Loyalty programs for retail, QSR, sport, insurance and banking.
Retail & eCommerce
Omnichannel points, tiers and member prices across store, app and web.
QSR & food
Visit challenges, games after every order and app-first rewards.
Sport & fan loyalty
Matchday check-ins, fan challenges and rewards inside the club app.
Insurance & banking
Reward healthy habits and product adoption, not just spend.
Enterprise-grade security and scalability.
ISO 27001 and ISO 9001 certified, GDPR-ready, tested against OWASP and CWE, on global AWS infrastructure with full instance data separation.
- 99.99% guaranteed availability
- 24/7 application SLA
- Part of OEX Group: 4,000+ professionals, €225M revenue in 2025
ISO and GDPR compliance
Open Loyalty is certified with ISO 27001 and ISO 9001 and fully covers the requirements of GDPR
OWASP and CWE certifications
We are periodically tested against OWASP top 10 and CWE/SANS top 25 software errors by specialized partners
Global availability with AWS
By leveraging AWS infrastructure, we offer over 100 data centers worldwide and full instance data separation
“I would recommend Open Loyalty for three reasons. Firstly, the platform offers a lot of possibilities to create challenges. Secondly, you always want to improve your product. You are interested in our use cases and apply the insights to develop the tool. Lastly, we have great contact with the team.”
Verena PflugBusiness Owner, limango“The open API-first approach supported by the Open Loyalty model helped us to transform extremely fast.”
Fritze von BerswordtManaging Director, EQUIVA“Our previous system was not flexible enough and had quite a few limitations. Now we can create user engagement campaigns much easier and fulfill the requirements of our clients with less restrictions.”
Jonas MinkeHead of Product, dacadoo“From those 17% more release tickets, we’ve seen 52% more resold tickets. That, and growing matchday attendance, increased our attendance with about 11% in our season ticket holder attendance. So yes, that’s been massive for us.”
Thomas RypensInnovation & Insights Director, Club Brugge“Our loyalty strategy has been to understand why our consumers like ALDO and develop perks, rewards and dynamics that enhance their experience of the brand. The Open Loyalty solution allows us a lot of flexibility in building these dynamics.”
“I recommend Open Loyalty for its time to market, scalability, and support.”
Piotr JakubekProduct Manager, Dietly“Open Loyalty listened to our needs from the get-go.”
Timothy MillerCTO, Drop Tank“The loyalty program helped us identify who our most valuable customers are.”
Koen van SantenHead of Digital, Q-danceSee your loyalty program before you commit.
Book a demo, or run a 3–6 week proof of concept on your own data. Continue or walk away.