2025 Q3 Open Loyalty product update

The 2025 Q3 updates solidify Open Loyalty’s commitment to providing an API-first engine capable of meeting the stringent demands of high-volume, global enterprise loyalty programs. 

Last quarter, we focused on bolstering data integrity, maximizing system resilience, and unlocking granular analytical precision required for next-generation Business Intelligence (BI) integration. 

First, an overview:

• Leaderboards monthly effects
• Rewards
  
  • Rewards: Return reward
  • Rewards: Rewards limitations
• Webhook improvements
  
  • SQS Integration for Webhooks
  • Implement application layer encryption for webhook payload
• Data management and performance
  
  • Split analytical S3 export files by tenant
  • Add S3 Export for Daily Tier Change Delta Reports
  • Date Interval / Partitioning - Audit logs
  • Scrolling Mechanism

And below are the details of these updates.

Leaderboards: Monthly effects

What's new

Open Loyalty's Leaderboards feature now allows you to automatically reward members monthly based on their final ranking positions. 

Rewards are distributed at the end of each monthly cycle. 

Why it matters

Leaderboards are a powerful mechanism for driving incremental engagement. By setting monthly rewards for leaderboard completion, you transform a recognition tool into a dynamic, performance-based trigger. 

Additionally, periodic rewards are easy to set up: you can configure the leaderboard once and reward users every month.

The continuous feedback loop of competition, recognition, and reward is essential for maintaining high levels of user stickiness and cultivating enduring loyalty patterns.

Real-life use cases

• Tier Acceleration: An administrator can configure a monthly leaderboard that automatically fast-tracks the top 10 ranked customers to the next loyalty tier (e.g., accelerating them from Silver to Gold status) or grants them a temporary elite status based on their high-ranking performance.
• Exclusive Benefits: A brand can award the top three participants in a monthly fitness challenge with 100 extra points and an exclusive coupon for a new product launch, linking their competitive effort to immediate, high-value rewards.

Documentation

For detailed guidance on configuring reward effects for Leaderboards, please refer to Rewarding Cycle | Open Loyalty.

Reward management: Temporal limits and cancellations

The Q3 release introduces two vital enhancements to reward administration, providing precise control over reward availability and redemption status.

What's new and why it matters

1. Reward redemption cancellation (return reward)

Admins can now cancel a redeemed reward, effectively reversing the redemption and returning the underlying assets and limits to the available pool.

This ability is crucial in scenarios where a reward is mistakenly triggered or must be retracted before the customer uses it. This functionality is a key component of robust inventory control, ensuring unique or limited coupon codes are not permanently wasted on accidental redemptions. 

2. Rewards limitations

Admins can now limit reward availability with granular temporal controls, setting limits by total, hourly, daily, weekly, or monthly periods.

This control adds crucial precision to campaign execution by preventing over-redemption and potential financial loss associated with promotional offers. Enforcing strict limits on an hourly or daily basis is vital for managing limited-stock physical rewards, preventing fraud, or ensuring fairness during flash sales.

Real-life use cases

• Inventory Correction: A member accidentally redeems a time-sensitive, single-use coupon for a physical reward but immediately contacts customer service to cancel the action. The administrator can now use the new cancellation feature to immediately return that unique coupon code back into the available pool, preventing customer frustration and ensuring the reward inventory is accurate.
• High-Value Flash Sales: An organization offers a limited number of high-value experiential rewards (e.g., 50 per day during a holiday week). The admin uses the new limits feature to cap the daily redemption total at 50, ensuring the offer strictly adheres to the available budget and stock.

Documentation

Read Creating Reward for details on setting limits and Canceling Redeemed Reward to learn everything about cancelling redemptions.

Webhooks: Scaling reliability and security

This quarter's webhook enhancements focus on architecturally hardening the event pipeline to guarantee message delivery and ensure security, even under the most demanding peak-load scenarios.

What's new and why it matters

1. SQS integration for webhooks

Open Loyalty now has native support for sending webhooks directly to an AWS Simple Queue Service (SQS) queue.

The SQS integration enables asynchronous processing, decoupling the Open Loyalty engine from the speed and availability of downstream systems. SQS inherently provides robust error handling through Dead-Letter Queues (DLQs), allowing technical teams to isolate, inspect, and retry messages that fail processing.

This is critical for handling high volumes of data without dropping events, ensuring system resilience during peak transactional periods. 

Read more about Open Loyalty’s integration: Sending Webhooks to AWS SQS | Open Loyalty. And learn more about SQS from Amazon.

2. Implement application layer encryption for webhook payload

When utilizing SQS, administrators can enable application-layer encryption for the webhook payload, adding a vital layer of security for sensitive data in transit, meeting the stringent compliance requirements of stricter jurisdictions. 

Real-life use cases

• Black Friday Resilience: During a major promotional surge, millions of loyalty events (transactions, points earned) are generated. The SQS integration ensures every event is reliably queued and processed at the external warehouse's pace, preventing data loss and ensuring all rewards are credited accurately.
• Enhanced Security: A financial services client requires all transaction data to be encrypted while moving from the loyalty engine to their core banking platform. Enabling the “Encrypt payload” toggle ensures secure delivery to the SQS queue.^.

Documentation

Detailed documentation on utilizing webhooks can be found in the technical guide, aimed at developers: Webhooks Overview | Open Loyalty.

Data platform: Analytics, performance, and integrity

Open Loyalty continues to invest in data management features that increase the speed of analytical pipelines, enhance integrity through improved audit functionality, and provide crucial insight into customer segment health.

What's new and why it matters

1. New S3 analytical exports: Daily tier change delta reports

The new daily tier change delta reports are vital for loyalty analysts, providing the precise, daily movement of members between tiers. 

This granular data allows for the immediate measurement of promotional campaign effectiveness on aspirational behavior and segment health.

Read more about the file: Member Tier Changes | Open Loyalty.

2. Data segmentation: Split analytical S3 export files by tenant

Open Loyalty now exports a separate file – with its corresponding S3 folder – for each tenant in multi-tenant architectures.

This update speeds up the processes data analysis and integration set up.

Read more: Set Up S3 Bucket Integration | Open Loyalty.

3. Audit Logs: Filtering of logs by custom date intervals (e.g., last 14 days)

Filtering by date intervals is essential to prevent performance issues in large systems with several million logs.

Period filtering also offers convenience in analysis and significantly enhances compliance and administrative efficiency when investigating specific historical data changes or disputes.

Existing filters include Entity ID, Entity type, Event type, IP, Log ID, Tenant, and User type.

Read more: System Logs | Open Loyalty.

4. Scrolling Mechanism: New data retrieval mechanism to replace the legacy pagination API

The new Scrolling Mechanism is a critical architectural upgrade. Traditional pagination (e.g., page=X&_itemsOnPage=25) is highly inefficient for retrieving massive, complete loyalty datasets. 

Scrolling enables developers to pull large quantities of data more effectively and transactionally, thereby accelerating BI integration and system synchronization.

Read more in the technical guide aimed at developers: Scroll Mechanism for Pages | Open Loyalty.

Real-life use cases

• Campaign Impact Analysis: After running a campaign to accelerate tier advancement, analysts can use the Daily Tier Change Delta Reports to immediately quantify the net movement of customers into the premium tier and measure the campaign's success.
• Compliance and Investigation: When investigating a suspected data alteration in a massive database, an administrator can filter the Audit logs to show only records within a specific 48-hour window three months ago, saving resources and vastly reducing the investigation time.
• BI Data Synchronization: A developer performs a nightly sync of millions of transactional records. The new Scrolling Mechanism ensures fast and reliable bulk data transfer, replacing the performance bottlenecks of the legacy offset-based API.

Conclusion: Driving customer lifetime value

The Q3 2025 updates provide even more tools for enterprises to scale their loyalty programs with integrity and analytical insight. 

By focusing on architectural resilience (Webhooks, Scrolling Mechanism) and administrative control (Reward Cancellation, Audit Logs), Open Loyalty ensures that technical stability directly translates into maximized program value and return on investment.

Ready to explore how these features can optimize your enterprise loyalty strategy?

Request a demo to see the Q3 2025 updates in action.