Open Loyalty is now a Braze Technology Partner, boasting seamless integration

We are excited to announce that Open Loyalty has been recognized as a Braze Technology partner, thanks to our seamless integration with the comprehensive customer engagement platform.

This integration empowers brands to automatically push loyalty events – such as point changes and tier upgrades – into Braze in real time. By bridging the gap between our loyalty engine and your marketing execution, Open Loyalty enables you to deliver hyper-personalized messaging that increases retention and drives higher customer lifetime value.

Visit Open Loyalty's Braze Technology Partner listing.

Why integrate Open Loyalty and customer engagement platforms?

We know modern marketers struggle to deliver relevant messages because loyalty data is often trapped in a silo, separate from the customer engagement platform. Even though the Open Loyalty loyalty software provides full data ownership and multiple export options (including S3 bucket and CSV files), clients often depend on complex stacks with platforms that don’t integrate seamlessly. The resulting data flow means running simple campaigns, such as congratulating a customer on reaching a new tier, may require manual CSV exports or sluggish batch updates. 

This delay results in customers receiving out-of-date information, such as an "Earn more points!" email immediately after making a huge purchase. 

Without bidirectional flow, valuable engagement data collected in emails or apps cannot be easily used to reward or segment customers within the loyalty program.

Read the documentation article about importing and exporting data in Open Loyalty.

Why integrate Open Loyalty and Braze, in particular?

We built this integration to elegantly solve these problems by creating a real-time, two-way sync between our platforms. 

Now, when your customer earns points or redeems a reward in Open Loyalty, we instantly capture the event and map it to the user’s profile in Braze, triggering immediate, relevant communication. Conversely, customer actions tracked in Braze can automatically update member attributes in Open Loyalty, such as adding a "VIP" badge, without any extra development. 

We eliminated the need for manual data handling, ensuring every interaction you have with your customer is based on the most current, accurate data available.

How does the Open Loyalty – Braze integration work?

We designed the setup to be intuitive for marketing teams. Instead of spending resources on custom development, you simply connect your Open Loyalty instance to Braze through a streamlined configuration process. 

Once connected, you select the specific loyalty events vital to your strategy – like a tier upgrade or a points-expiration warning. We handle data transfer in the background, ensuring these events appear instantly in your Braze dashboard. 

As a result, your team can immediately start building Canvas flows or updating email templates with real-time balances, knowing the data is always up to date.

To learn more about how we integrate with Braze, visit the Braze integration technical guide.

About Open Loyalty

Open Loyalty is your loyalty technology partner, focused on delivering your KPIs through an API-first loyalty engine and gamified loyalty programs.

Every year, Open Loyalty helps generate $4B+ in revenue through gamified loyalty programs. Heineken, JTI, INTERSPORT, ALDO and other 100s of enterprises from 45 countries use Open Loyalty’s composable architecture to integrate engaging loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch.

Open Loyalty empowers enterprises with:

• Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes.
• Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics.
• Seamless integration: Open Loyalty’s API-first, composable architecture allows seamless integration into complex tech stacks, delivering unmatched flexibility.

As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €199 million in revenue, and €23 million in EBITDA in 2024. Google and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers.

About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.