Open Loyalty is featured in The 2025 Loyalty Technology Solutions Directory

Open Loyalty has been included in The 2025 Loyalty Technology Solutions Directory in its three editions - North America, Europe, and Asia. This resource was published by our partners, Loyalty & Reward Co., a well-known consultancy with decades of experience in the loyalty space, and aims to help businesses navigate the loyalty technology market.

What is the directory?

The directory is a comprehensive guide for marketers, CRM leads, CX professionals, and agencies.

It offers an unbiased look at global loyalty vendors from regions including APAC, Europe, and North America. The goal is to provide a fact-based comparison so that businesses can make informed decisions. The directory also explores key loyalty trends and innovations, such as the rise of AI-driven personalization and gamification.

A key part of the report is its distinction between different types of platforms, such as core loyalty solutions and specialist add-on platforms. This helps to clarify how various tools fit together within a broader loyalty strategy.

Open Loyalty's presence in the report

Open Loyalty was included as a core loyalty platform, reflecting our focus on providing a foundational, end-to-end loyalty and gamification platform.

Being featured in Loyalty & Reward Co.'s directory acknowledges our role within the loyalty technology market. It is a testament to our platform’s capabilities and our consistent work in providing solutions that meet enterprise-level requirements. The report's format, which avoids ratings or bias, ensures that our features and capabilities are presented directly and without external influence.

Our inclusion highlights that our platform is designed to serve as a robust foundation for loyalty programs. The report provides a clear, factual overview of our solution, allowing potential clients to understand our offering and how it can be integrated into their existing technology stacks. We believe the directory is a useful tool for any company looking to build or enhance its loyalty program.

Looking forward

We appreciate the work of Loyalty & Reward Co. in compiling this valuable resource.

The directory serves as a useful benchmark for the industry and reinforces the importance of foundational technology in modern loyalty programs. We are committed to continuing our work in developing solutions that help businesses build and maintain strong customer relationships.

Loyalty buyer's guide

If you are a product, marketing, or technology expert working in larger enterprises, the Loyalty software buyer's guide can be a valuable additional resource.

The guide's insight come from over 2,000 calls with companies searching for the right loyalty solution, 10+ years of industry experience, and 100+ successful implementations for brands like Heineken, limango, and ALDO.