How can you move beyond a transactional relationship to create a program that truly resonates with customers? Join us for an exclusive interview with Mirela Angelov, CRM Program Manager at Kaufland International, as she reveals the strategic journey of building one of Europe's most innovative loyalty programs.
What You'll Learn
- The Power of Proprietary Programs: Understand the key trade-offs between coalition and standalone loyalty programs, and why owning your customer data and program design is a game-changer.
- Building Loyalty with Emotion: Discover how to move beyond basic discounts to create unique, once-in-a-lifetime experiences that foster deep emotional connections with your customers.
- Gamification for Growth: Learn how to use gamification elements, from challenges and quests to rewards for sustainable behavior, to drive customer engagement and build new habits.
- The International Advantage: Get an inside look at how to balance a consistent global brand identity with local market flavor, using a culture of knowledge sharing to accelerate learning and growth across multiple countries.
- Unlocking Data's True Potential: See how a data-driven personalization strategy, including a powerful recommendation engine, can lead to a significant uplift in customer spending.
Who Should Attend
This event is a must-attend for retail and E-commerce Executives, Loyalty and CRM Professionals, and Digital Transformation Leaders.
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