Weronika Masternak

How do top brands use gamification to increase loyalty and revenue? Discover proven strategies and real-world case studies that drive results.

Discover top brands that use loyalty program innovation to keep up, leveraging AI, gamification, and exclusive perks. Is your loyalty innovation strategy ready?

Customer satisfaction or loyalty – are they the same? Not quite! Learn how to delight customers today while building lasting bonds.

Brand loyalty is a consumer behavior characterized by a consistent preference for a particular brand over its competitors, even in the face of alternatives that may be more affordable or accessible.

Master 10 powerful steps to uncover insights, boost retention, and create loyalty programs that truly work.

Discover 10 expert-backed strategies to build loyal customers and boost retention. Learn how brands create long-lasting customer relationships.

Find out how Sephora’s Beauty Insider drives 80% of transactions from 34 million members.

Discover a complete guide on Starbucks Rewards. Learn how to optimize earning, redeeming, and enhancing customer loyalty by following the best.

Uncover insights into leading beauty loyalty programs and how they transform the shopping experience of skincare and cosmetics enthusiasts.

Boost your bottom line with cross-selling strategies for loyalty programs! Learn proven techniques to maximize customer allegiance and revenue growth.

Discover the top 7 successful CPG loyalty programs that go above and beyond and explore strategies used by top FMCG brands.

Find out what customer loyalty features global giants are using to retain customers, collect data, and increase revenue.

Discover the top 10 loyalty software options available on the market along with their pros and cons. Make an informed decision when it comes to building your loyalty engine.

Discover a comprehensive and expert-proven guide on how to make your B2B loyalty program stand out with a bespoke loyalty app.

There's no better place to reserve a hotel room, rent a car, book a seat at a restaurant, or buy a bus ticket than online booking websites.

Learn about benefits of having a powerful loyalty engine and find out how it can change your business game. In this piece, we dive into eight key benefits of loyalty programs, as well as the reasons behind their popularity.

Become a champ in loyalty analytics. Discover nine must-have metrics that will clearly demonstrate the performance of your loyalty program.

Read an in-depth analysis of the top 10 eCommerce loyalty programs and see what loyalty features make them successful.

Find out how you can use a simple RFP document for your loyalty program to get legitimate proposals from loyalty providers without hours of research.

Follow the 10 essential steps to implement a loyalty program without breaking a sweat.

Explore how Yu-kai Chou's Octalysis Framework reshapes loyalty programs, fostering emotional connections with customers.

Boost your customer loyalty with smart promotion tips! Find out how emails, social media, website, and more marketing channels can keep people engaged.

Learn how to create a thriving loyalty feature from the ground up. Review the phases and timing of each loyalty-building activity.

Tap into the power of time-limited offers. Discover how to drive engagement and foster customer loyalty through exclusive deals and campaigns.

Boost your offline loyalty program marketing! Discover key theories, smart promotion tips, success stories, and easy ROI measurement techniques.

Deep dive into the soft launch strategy and uncover the secrets to a flawless loyalty program pilot. Start strong, finish even stronger!

Explore 6 fintech success stories in loyalty and gamification that are transforming user engagement. Learn from industry leaders.

Discover the impact of gift cards and prepaid cards in loyalty programs. Explore advantages, types, benefits, and case studies.

Unleash business brilliance with the "pay with points" guide. Elevate engagement, boost customer devotion, and soar to unprecedented success!

Unleash real devotion! Dive into innovative customer activation methods for loyalty programs. Elevate stickiness, engage effectively, and cultivate lasting brand love

Master loyalty rewards management. Learn best practices to increase customer engagement with 6 types of rewards and drive growth with expert guidance.

Learn how to attract B2B customers to your B2C loyalty program with effective strategies, including personalized offers, gamification, dedicated tiers, and more.

Discover expert-tested strategies to increase the use of rewards in your loyalty program and delight users with amazing benefits!

Discover the real costs of custom loyalty program development. Explore our guide for insights on expenses, including a true cost of ownership analysis.

How to build a successful loyalty strategy? Szymon Dziura, former Customer Engagement Loyalty Manager at Tesco Clubcard, reveals all the ingredients to make it happen.

Discover expert strategies by Phil Hussey to build a successful loyalty program, driving business growth beyond points and apps.

Discover the best bank loyalty programs that have changed the industry and learn some useful tips on how to make yours work just as well.